India target to win 50 medals in 2024 Olympic Games – The National Institute for Transforming India (NITI) Ayog has chalked out a plan to increase the number of medals to be won by India by focusing on ten sports.

Following a dismal performance at the Summer Olympics in Rio, government think tank NITI Ayog has come up with an ambitious plan to help the country bag 50 medals at the 2024 Olympics.

This August India had sent more than 120 athletes to Rio de Janeiro hoping to up the six medals tally of the London Olympics in 2012, but returned only with a much-celebrated silver in badminton and a wrestling bronze. This has led to severe criticism of the state of sports affairs in India.

India target to win 50 medals in 2024 Olympic Games
India target to win 50 medals in 2024 Olympic Games

The National Institution for Transforming India Aayog (NITI), however, has put together a plan to help increase that tally, which in the short-term includes focusing on 10 sports with a high winning potential.

 The plan also called for a strategy to identify talent from tribal and rural areas that had under-developed or no sporting infrastructure.

The report titled ‘Let’s Play’, said “Efforts need to be undertaken at each level, from family and communities to schools, regional academies, states and national level,”

“These efforts need to be aimed at radically increasing the level of sporting activities, filling the gaps in the system and monitoring for lags.”

The report also suggests the need for intensive marketing strategies of these sports and suggested learning  from cricket’s Indian Premier League (IPL) for attracting investment and increasing viewership.

Developing a school curriculum including both sports and academics and encouraging children to focus on a specific  sport and spealizing in it are included in the medium to long term recommendations.

It is advocated for the recruitment of world class coaches and trainers and improving sports infrastructure through public-private partnerships.The plan is open for public consultation.